The Problem with Most Sales Teams Today

AI can write scripts, automate emails, even run calls. But prospects don’t buy from scripts. They make decisions based on trust, belief, and emotion.


Instead of building those human skills, most reps are leaning too heavily on technology. They sound the same, pitch the same, and get tuned out.

The Solution: Combine AI with Human Edge


Technology alone will not save your team. The real advantage comes from:


  • Using AI for speed. Research, prep, and efficiency.
  • Mastering human skills for connection. Building trust, inspiring belief, and moving people emotionally.
  • Applying a practical playbook immediately. Frameworks your team can use in real sales conversations the same day.

This is the future of sales. And it is what this workshop delivers.

What Your Team Will Gain in 90 Minutes

Practical skills and frameworks your team can put to work the same day.

  • Clarity on how to use AI for speed. Research, prep, and automation where it helps.
  • Confidence in the three human skills buyers respond to. Building trust, inspiring belief, and moving people emotionally.
  • Practical frameworks to apply immediately. Storytelling, positioning, influence, and more.

Your team will leave knowing how to use AI where it helps and how to master the human skills no AI can replace. That combination is the future of sales.

Book a Discovery Call

Limited workshop slots available each month.

"Chris is an expert in sales. His work helped SWTCH Energy generate millions in new revenue."

Ben Newell (CRO @ SWTCH Energy)

How the Workshop Works

In just four steps, we’ll show your team how to combine AI with the human skills that drive sales.

01

Book a discovery call.

We’ll talk about your team, your goals, and the best way to run the workshop.

02

Choose your format.

Virtual or in-person, both are 90 minutes of focused, high-energy training.

03

Train your team.

Your reps will learn to use AI for speed and efficiency, while mastering the human skills that drive real sales: trust, belief, and emotion.

04

See immediate impact.

Your team will leave with practical frameworks and the confidence to apply them the same day.

Why I Started Sales Sauce


I’ve sold across multiple industries, coached reps at every stage, consistently exceeded quota, and won Sales Rep of the Year while selling millions in revenue.

But along the way I noticed something important. The skills gap between top reps and newer reps was getting wider every year.

AI now handles the research, the admin, and the busy work. What’s left are the moments that actually matter: the human connection. Too many reps are not ready for that. I saw this firsthand again and again, no matter the industry or product. They struggle to build trust, inspire belief, and move people emotionally.

That is why I started Sales Sauce. To close that gap. To give sales reps and teams the human edge that drives results in an AI first world.

This is the Sauce.

-Chris Ceraldi

Founder of Sales Sauce
Chris@salessauce.com