The Problem with Most Sales Teams Today

AI can write scripts, automate emails, even run calls. But prospects don’t buy from scripts. They make decisions based on trust.

And right now, most reps don’t know how to build trust.

They rely too much on technology.
They sound the same, pitch the same, and get ignored.
They open calls with robotic patterns that kill connection instantly.

The result:
No trust.
No honesty.
No momentum.
No deal.

The Solution: Build a Team Buyers Actually Trust


Trust is the real currency in today’s market. Buyers listen to people they trust. They open up to people they trust. They buy from people they trust. When your team knows how to build trust fast, your conversations get better, your pipeline gets cleaner, and your win rates go up.

Here’s what trust creates inside a sales team:

  • Higher connection and meeting rates Buyers stop shutting down. Your reps get more real conversations and more qualified opportunities.
  • Stronger discovery and cleaner pipeline Buyers only tell the truth when they trust the rep. This removes fake pipeline and speeds up deals.
  • Higher conversion and win rates Trust creates momentum. Momentum moves deals forward. This is how reps beat competitors and close faster.

A team that knows how to build trust early wins more, loses less, and stands out in a world where every rep blends together.

What Your Team Will Gain in 90 Minutes

Practical trust-building skills your team can use in real conversations the same day.

  • A clear understanding of what trust actually is and why it drives revenue Your team will finally understand how trust works, how buyers make decisions, and why trust determines who wins deals in today’s market.
  • How to create trust fast using our simple Trust Loop process Your reps will learn a practical way to create safety, lower resistance, and build trust early in the call.
  • How to apply trust-building to discovery calls, pipeline movement, and closing Real examples, real phrasing, and exercises that show your reps exactly how to build trust at each stage of the sales process.

Your team will walk away knowing how to show up with presence, clarity, and confidence and how to use trust to move deals forward faster.

Book The Trust Workshop

Limited workshop slots available each month.

"Chris is an expert in sales. His work helped SWTCH Energy generate millions in new revenue."

Ben Newell (CRO @ SWTCH Energy)

How the Workshop Works

In four simple steps, we’ll help your team learn how to build trust fast and use it to move deals forward.

01

Book a discovery call.

We’ll talk about your team, your goals, and the best way to run the workshop.

02

Choose your format.

Virtual or in-person, both are 90 minutes of focused, high-energy trust training.

03

Train your team.

Your reps will learn how trust works, how to create it early, and how to show up with presence and confidence in real sales conversations.

04

See immediate impact.

Your team will leave with practical trust-building tools they can use the same day to improve conversations, pipeline quality, and win rates.

Book a Discovery Call

Why I Started Sales Sauce


I’ve sold across multiple industries, coached reps at every stage, consistently exceeded quota, and won Sales Rep of the Year while selling millions in revenue.

But along the way I noticed something important. The skills gap between top reps and newer reps was getting wider every year.

AI now handles the research, the admin, and the busy work. What’s left are the moments that actually matter: the human connection. Too many reps are not ready for that. I saw this firsthand again and again, no matter the industry or product. They struggle to build trust, inspire belief, and move people emotionally.

That is why I started Sales Sauce. To close that gap. To give sales reps and teams the human edge that drives results in an AI first world.

This is the Sauce.

-Chris Ceraldi

Founder of Sales Sauce
Chris@salessauce.com

Book a Discovery Call